Resume

Dani Whelan

                                             dani.whelan@utexas.edu      713-854-8958

          

Education

            The University of Texas at Austin                                                                     December 2014

            BS, Advertising,            TexasMedia Program with Business Foundations               GPA:3.8                              College of Communication Dean’s Honor List

            University Honors

Experience

Steel Branding, Media Assistant                                                            November 2013-Present

·         Maintain and develop status reports and presentations for all media projects

·         Assist Buyer and Planner from research through buy reconciliation and post analysis reports

·         Trafficking artwork and spots to media vendors and stations

Steel Branding, Account Coordinator                                                       May 2013-October 2013

·         Assist Senior Account Executive in the daily servicing of clients while supporting various agency activities.

·         Maintain and oversee all aspects of client projects while coordinating information and resources needed to complete the projects.

·         Create client presentations and participate in client meetings and discussions.

Steel Branding, Account Service Intern                                                  January 2013-May 2013

·         Worked with variety of clients including Avalon Consulting, LLC, Hat Creek Burger Co., Lycee International de Los Angeles, and Christus Health Plan.

·         Managed multiple deadlines while working on different projects with competing priorities Created and maintained schedules for clients and internal projects.

Texas Revue, Publicity Co-Chair                                                                     2012-2013

·         Coordinated with Bass Hall to organize the largest talent show on campus.

·         Generated new strategies for advertising and branding Texas Revue.

Advertising Projects      

            Texas Student Media                                                                                                  Fall 2013

·         Developed an inclusive strategic communication campaign to achieve innovative revenue ideas and an increase in content consumption

            You Inc.                                                                                                                     Fall 2013

·         Created a report and presentation discussing which platforms different age segments    use, how the platforms change during the week, and how to measure success for each distinct target segment.

            Media Planning                                                                                                     Spring 2013

·         Created a media plan for Big Top Candy Shop (fictional) expansion from Austin to Nashville.

·         Mapped out a 7-month plan for Big Top’s advertising using $75,000.

Affiliations

            Texas Advertising Group (TAG)                                                                              2012-2013

                        Secretary and Community Manager 

            Texas Revue                                                                                                           2011-2013

            Austin Partners In Education: Mentor                                                                     2011-2013

                        Mentor of the Year                                                                                        

            Best Buddies                                                                                                          2011-2012  

                       

Skills

Advertising:     Google Analytics Academy Certified, SRDS, PRIZM, Mintel

Social Media:   Facebook, Twitter, Pinterest, Instagram