Airport Wonderland

Airports provide a variety of touchpoints to reach consumers. From the time you check in bags, through security and the terminals, all the way to picking your luggage up from baggage claim,  passengers are captive and paying attention to advertisements in the airport. Let's face it, when your plane's been delayed, there's not much to do providing advertisers with a unique opportunity. According to a study by Clear Channel, airports deliver high returns for advertisers and a chance for campaigns to go viral. 

Zappos Baggage Claim Game

Smart companies have capitalized on the receptiveness of advertising and have found ways to break through the clutter creating campaigns that people can't stop talking about.  Zappos decided to make traveling fun again for some lucky passengers during Thanksgiving. Mullen, Zappos agency, turned a baggage claim at the George Bush Intercontinental Airport into the Wheel of Fortune.  As the bags fell onto the baggage claim, travelers were rewarded with different prizes including gift certificates, Ugg boots, and Kitchen-Aid mixers. Zappos decided to use Houston to say thanks to its loyal customers.

Departure Roulette 

 Heineken  created a "Departure Roulette" board where travelers pushed a button and were immediately sent to exotic locations. Their game garnered millions of hits on YouTube.
WestJet in Canada created a digital display and when passengers passed by, Santa came on screen and addressed the passengers individually asking what they wanted for Christmas. Little did they know that employees were checking Santa's list twice to make their wishes come true. From socks and underwear, to plane tickets and toys, to snowboards and TVs, WestJet went on a mad dash to buy and wrap all the gifts for the travelers before their plane landed. The passengers are shocked when they see their presents on the carousel.