Tweet Tweet

The little birdie seems to be the talk of the town. This semester I've discussed Twitter in multiple classes and at work. When David Gill, director of client services at Nielsen Mobile came to speak to my research class, the majority of the conversation centered around how tweets are influencing what people are watching and how what people are watching influence what they tweet about. People live tweeting about a show makes the show trend, so more and more people will see the tweet and be more likely to tune into a show. When a finale like the Bachelor airs, women tweet about all the twists and turns that happen before his happily ever after. It all stems from the fact that people are using more platforms and screens to consume media. One of the challenges though is measuring the tweets. Click here to read more about how Nielsen is studying the connections between tweets, or earned media and TV to create industry standard metrics. See It, a new platform, turns twitter into your own personal remote control allowing you to watch in real time, record the program, or schedule a remind. As Comcast, and Time Warner Cable expand See It, the acceptance an industry standard metric will become crucial.