Women in the Media

The Pantene Philippines has generated plenty of press in the media in the past few days despite the fact that the video was uploaded on to YouTube a month ago on November 9^th. The spot shows the double standards that women face every day in the workplace. It wasn’t until Sheryl Sandberg posted the video onto her Facebook and Twitter page that it started garnering attention from multiple media publications. Three days later after posting the video on her page, sites like Times, Business Insider, Huffington Post, Masahable, AdWeek, and the New York Daily News have all written articles about the ad. It’s incredible how social media can make a video go viral. But to get a video to go viral, you have to have all the right elements. Pantene found all the right elements: a relevant, important topic and a simple, thoughtful concept created a powerful ad on the stereotypes women encounter at the office. Despite the fact that it's 2013 and women have had equal rights as men for 93 years now, we still face challenges when put into power positions.