DC

I'm currently in DC right now and went to the Newsuem, which if you have the chance to go, DO IT! It was such an awesome museum, I spent 5 hours exploring and interacting with all the different exhibits. As I went through each room, there was a plaque that stated who was sponsoring the content and the display. The most effective use of this was by far the Ron Burgundy exhibit for Anchorman 2.  HP New Media Exhibit Another...

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Multi-screen

For our first project of the semester in my advanced media strategies class, we had to present our research about which platforms different age segments use, how the platforms change during the week, and how to measure success for each distinct target segment. One of the most interesting facts I found is how more and more people are using multi-screens. As I thought about it, I realized that very rarely do I watch TV without having my...

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Reflection

After my  final group project for advanced media strategies was over, I had time to sit down, relax, and think about this crazy semester. Going to school and working part time has been tough, but I've learned a ridiculous amount in these past 5 months. For school, our last project for Hilton has been challenging, fun, and a great learning experience. It never really felt like work, even when I was pulling  my hair out because I couldn't get our network TV budget right,  because of the six other people in my group....

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Tweet Tweet

The little birdie seems to be the talk of the town. This semester I've discussed Twitter in multiple classes and at work. When David Gill, director of client services at Nielsen Mobile came to speak to my research class, the majority of the conversation centered around how tweets are influencing what people are watching and how what people are watching influence what they tweet about. People live tweeting about a show makes the show trend,...

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Buzzword of the Year

The buzzword of the year goes to...Native Advertising. Native advertising is everywhere in the media world, and it's not going anywhere soon. Native advertising has it's own topic sections in publications like Mashable and AdWeek. It's been a highly debated topic and the FTC just recently had a workshop to determine how consumers can distinguish native advertising, and the IAB published a playbook based on six different types of native advertising. But what is native advertising?  According to Sharethrough,...

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Airport Wonderland

Airports provide a variety of touchpoints to reach consumers. From the time you check in bags, through security and the terminals, all the way to picking your luggage up from baggage claim,  passengers are captive and paying attention to advertisements in the airport. Let's face it, when your plane's been delayed, there's not much to do providing advertisers with a unique opportunity. According to a study by Clear...

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Women in the Media

The Pantene Philippines has generated plenty of press in the media in the past few days despite the fact that the video was uploaded on to YouTube a month ago on November 9th. The spot shows the double standards that women face every day in the workplace. It wasn’t until Sheryl Sandberg posted the video onto her Facebook and Twitter page that it started garnering attention from multiple media publications. Three days later after posting the video on her page, sites like Times, Business Insider, Huffington Post, Masahable,...

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Puppy Love

After asking for a puppy for my birthday and Christmas every year since I can remember, I finally got my puppy this summer! She's the best companion I could ask for and I already consider her as a member of my family. The proof: her stocking was hung from the mantel of our fireplace weeks before the rest of my families stockings were hung. Skylar, the newest member of the Whelan family Needless to say I spoil her because I don't...

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